Software Drives Design Requirements

As product design evolves to contain more and more software, that software—including the applications that run on the device—is now starting to drive design and process requirements. This change is causing ripples throughout the semiconductor industry, driving evolutionary thinking about where to go next.

OEMs have taken notice of a new dynamic and want to capture the same kind of continuous revenue stream that Apple has pioneered with...
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... "EDA companies help you get from RTL to silicon, but all of their customers are saying, “That isn’t the problem. The problem is I’ve got algorithms in software that are driving my platforms. How are you helping me with that?” said Simon Davidmann, president and CEO of Imperas, and founding director of OVP."

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To read the full, and interesting article posted by Ann Steffora Mutschler in System Level Design in chipdesignmag.com visit here.